CR Hill Company
I wanted to capture CR Hill Company's reputation as a trusted. They wanted branding that would reflect precision and quality while staying approachable. The challenge was creating something that felt both established and contemporary.
Logo
My focus with this mark was symmetry and clean typography. The centered dot in "Hill" acts as the anchor point, with flanking long stems, and "CR" and "CO." creating balanced bookends. I wanted the feeling of being solid and dependable. The bold, simple letterforms cut through the noise without any unnecessary decoration.. The debranded black and white palette keeps everything crisp and professional, giving them a timeless and versatile. It works whether it's on their storefront or stamped on packaging. It's memorable, trustworthy, and speaks directly to craftspeople who value quality.
MORE BRANDING WORK